A recent survey found that 82% of women believe that social media helps them find and connect with beauty brands and promotes the standards and definitions of beauty and beauty trends. In the past, the beauty industry was defined by industry trend leaders, but through the use of social media, such as Facebook, instagram, twitter, youtube, etc., the beauty industry is an innovative trend. In an incredibly fast pace - the perspective of the beauty industry is undergoing a cultural change, and many beauty stores will have to change to compete and compete in this incredible diversity of the industry.
The beauty products business focuses on selling a wide range of beauty products and cosmetics, from nail care products to hair care, skin care and facial products. Major American companies include well-known brands such as Sally Beauty Supply, ulta, Sephora and L'Oreal, as well as subsidiaries of L brands (including bath and body works and Victoria's secret). By 2017, the global sales of the beauty store industry is expected to reach US $265 billion, of which the United States generates more than US $16.5 billion a year. This extremely high annual income has brought more than 16000 beauty stores in the industry, and the industry analysis of beauty stores shows that this rapidly growing number will only continue to grow; This business will continue to bring incredible profits to many beauty product business owners, especially with the increase of money that many Americans can spend in their pockets today. The bad news? The concentration of the beauty industry in the United States is incredible, which means that the top 50 beauty companies account for 75% of the revenue of the beauty industry. Although this may cause some concerns of beauty products supply enterprises, reviewing industry trends and catering to key populations and their new needs will enable most beauty products supply enterprises to flourish.
In this highly competitive industry, many beauty products enterprises are looking for ways to maintain a leading position. In this industry, it is absolutely necessary to remain at the top of all technology trends, and to maintain all current popular products, or "must have" projects. Hair brushes, foundation, hair conditioner, skin care, eyelash appliances and many other products are constantly moving from fashion and popularity to instant disappearance. In addition to implanting these top products into beauty stores, it is equally important to understand the products and perfect selling points, because many consumers want to get a more personalized experience and interaction when entering any type of store. In order to maintain the leading position, stimulating store sales by constantly introducing new and cool products is the reason to keep the industry growing.
