Businesses of all types, including start-ups, should concentrate on creating an email strategy that increases sales as well as brand awareness. When you send customers emails with offers or useful information, they may enjoy them. For every $1 spent on email marketing, you can expect to receive $42 in return if your email content is on point.
By scaling up your efforts with the aid of an email autoresponder, you may increase your income from email marketing while running less risks of going over budget on unsatisfactory outcomes. They make email sequences that you can prepare, write, and schedule in advance more efficient and automated. This allows you to save time and be present in your audience’s inboxes at the appropriate time.
If you’ve been cold emailing and haven’t seen any results, there’s a good probability your emails aren’t going through. You need a dependable source to put you in the inbox if you want that to stop. Email autoresponders are a great idea for businesses of all kinds, and can be used for everything from welcome letters and sales sequences to milestone celebrations, upsells, and abandoned cart reminders. That will almost certainly boost sales.
ActiveCampaign AWeber Constant Contact ConvertKit Drip GetResponse MailerLite Moosend Omnisend Sendinblue SendPulse ActiveCampaign ActiveCampaign is one of the most advanced autoresponder tools on the market. With all the tools you need to build sophisticated autoresponders that increase engagement and conversions, it is touted as a “customer experience automation platform.” A drag-and-drop email designer, workflow builder, transactional emails, pre-built automation templates, event tracking, segmentation, and audience management features are all standard components of ActiveCampaign.
But in addition, there are some quite sophisticated tools that enable you to design campaigns that are precisely targeted. For instance, Conditional Content, which enables you to dynamically update content for recipients who fulfil particular criteria, can be used to personalise emails to specific recipients. Additionally, thanks to integrated site tracking, ActiveCampaign is able to track how each of your subscribers uses your website.
After that, you can re-feed this information into your autoresponders. You may offer a subscriber product recommendations in that category, for instance, if they frequently browse a particular product category on your e-commerce site. Additionally, you can incorporate data from sources other than your own website (such as social media and live chat) into your automations.
If you don’t feel like manually creating autoresponders, you may deploy them in a few clicks using more than 250 pre-built templates. There are templates for all the typical autoresponders used by businesses, such as reminders for abandoned shopping carts and 7-day drip campaigns. In addition to email, you can personalise SMS messages and automate consumer communications at all touchpoints.
Key features Drag and drop email editor. Personalized SMS and website content. Integration with 850+ apps. Pros and Cons PROS Very advanced feature set. Powerful personalization capabilities. Superb reporting. Tons of templates. CONS Limited design options in the email builder. High learning curve. Pricing
Plans start from $29 to $149 per month (if paid annually). A 14-day free trial is available.
AWeber AWeber is one of the best autoresponder platforms for small businesses. And it includes a free plan. Everything you need to operate successful email campaigns is included, including templates, drag-and-drop email and landing page builders, sophisticated automations, website and sales tracking, push alerts, and more.
Deliverability is fantastic, and AWeber’s stellar sender reputation helps to keep your communications out of the spam folder. Our favourite feature is the Auto Newsletter, which you can use to inform your subscribers automatically anytime you publish a new blog post, product, YouTube video, podcast, etc. The free plan is ideal for customers with tiny lists (under 500 subscribers), and the plans offer exceptional value for the money.
Key features Pre-built autoresponders. Pros and Cons PROS Good selection of pre-built autoresponders. Solid deliverability. Generous free plan. Excellent design tools. CONS Lacks some advanced features. Pricing
There’s a free plan for up to 500 subscribers, and paid plans start from $12.50 to $899 per month when billed annually.
Constant Contact Constant Contact is a comprehensive digital marketing platform with a variety of features. Along with other digital marketing tools for channels like SMS, SMM, events, and more, you receive all the email marketing tools you require to develop autoresponders. Constant Contact provides you with access to pre-built automatic email sequences that you can use to swiftly roll out autoresponders, much like the other software products we’ve looked at so far. As an alternative, you might construct your own. Thousands more newsletter templates are also available.
It also has great list-building features. With customisable landing pages and registration forms, Google Ads, text-to-join, and other methods, you may increase your email subscriber list. Constant Contact serves as both an email marketing and a potent social media scheduling tool. You can use it to run ads on websites like Facebook, Instagram, Twitter, and LinkedIn as well as automatically schedule posts and reply to comments.
Key features Autoresponder and newsletter templates. 97% average deliverability rate. Optimization and testing. Pros and Cons PROS Easy integrations. Mobile app for iOS and Android. All-in-one solution. Run email, SMS, and social campaigns. CONS Poor customer service. Difficult to cancel paid plans. No free plan. Pricing
Plans start from $12 to $80 per month.
ConvertKit ConvertKit was created primarily for content producers such as writers, bloggers, coaches, and podcasters. So, they have given a lot of thought to usability. ConvertKit makes it simple to set up an autoresponder. You can employ rule-based automations in place of working with intimidatingly complex flowcharts.
The process is as simple as selecting an event (such as adding a tag or purchasing a product) and then selecting the next action (such as sending an email sequence, moving a subscriber, etc.) by clicking two different buttons. Furthermore, you can set a requirement for the automation to execute if you so choose. Landing pages, forms, and commerce tools are also included. Additionally, it effortlessly incorporates with a huge number of third-party solutions.
Key features Pros and Cons PROS Very easy to use. Simple automations. Built for content creators. CONS Lacks some advanced features. Pricing
Paid plans start from $9 to $25 per month. You can try it out with a free plan.
Drip Drip is the best email autoresponder tool for those that need advanced automations without the complexity of some other tools. It’s ideal for ecommerce stores as well. Drip provides a tonne of ecommerce-specific tools to help you increase conversions and sales in addition to smoothly integrating with all popular ecommerce platforms (such as Shopify, BigCommerce, WooCommerce, etc.).
To automate ecommerce best practises, there are pre-built playbooks available. With a few clicks, you can set up autoresponders for a variety of purposes, including abandoned cart emails, post-purchase campaigns, win-back emails, birthday discounts, and much more. Additionally, you can create your own automations using the user-friendly visual workflow builder if you want something completely unique.
Other nice features we appreciate include the popup and form builder, synchronisation with Facebook Custom Audiences, and accurate product recommendations. Although Drip focuses on ecommerce companies, it’s important to keep in mind that it works effectively for other kinds of businesses as well.
Key features Ecommerce-focused email marketing. Pre-built ecommerce workflows. Integration with ecommerce platforms. Segmentation and personalization. Pros and Cons PROS Great ecommerce email and workflow templates. 100% designed for ecommerce. Rule-based automations. CONS Can be pricey for large stores with lots of contacts. Pricing
Plans start from $39/month, depending on the number of contacts. You can get started with a free trial.
GetResponse GetResponse is a fantastic all-in-one application that can be used to create and maintain email lists as well as automate email workflows. GetResponse features all the autoresponder software you require to automate your most crucial emails. Everything from cart abandonment to link clicks and website visits can be automated.
Along with numerous list-building tools like a landing page and form builder, GetResponse also offers marketing resources including pop-up forms and funnel tools. Overall, it’s one of the greatest integrated autoresponder tools for email marketing available today.
Key features Pros and Cons PROS Easy-to-use and intuitive. Free forever plan available. A true all-in-one solution. CONS More expensive than some other options. Pricing
There’s a free plan and paid plans start from $15.58 to $97.58 per month when billed annually.
MailerLite MailerLite is a powerful and affordable email marketing service that is a great choice for growing businesses. It offers robust autoresponder tools that let you create automated emails depending on a wide range of important events, such as form completion, anniversaries and birthdays, abandoned carts, sales, and much more.
In addition to email automation, MailerLite provides a tonne of other helpful email marketing tools, such as transaction email capabilities, a drag-and-drop newsletter editor, A/B testing, tracking, and analytics. Build websites, landing pages, sign-up forms, and even sell things using MailerLite. Overall, it’s a terrific option for small businesses because it’s free for the first 1000 email subscribers and has a reasonable, clear pricing structure that scales with the size of your subscriber list.
Key features Advanced automation and autoresponder triggers. Drag-and-drop email and newsletter editors. Website and landing page builder. Lead management features. Product selling features. Pros and Cons PROS Affordable pricing structure. Free plan available. Extensive feature set. Great delivery rates. Thorough approval process to keep delivery rates high. CONS Support limitations on the free plan. No spam testing feature. Pricing
Plans start from $9/month with 30-day free trials available on more expensive plans. There is also a free plan available for up to 1000 subscribers.
Moosend Moosend provides cost-effective and user-friendly email marketing software. Your email campaigns and autoresponders, such as those for user onboarding, reminders, VIP offers, and more, may be automated using it. As it essentially offers every function you require from a solution of this type, Moosend is the ideal option if you’re searching for a straightforward all-in-one email marketing software.
The drag-and-drop email editor, split testing tool, and a tonne of fantastic tracking and reporting options are all included with Moosend’s autoresponder features. It contains automated templates that you may utilise and can even be used for list segmentation. A fantastic all-in-one marketing tool for expanding enterprises, Moosend also allows you to build landing pages and forms.
Key features Autoresponder emails features including abandoned cart, reminders, user onboarding, and more. Drag and drop email editor. Lead scoring and segmentation features. Tracking analytics and report. Pros and Cons PROS Easy to use. All-in-one email tool. Affordable and simple pricing. Includes marketing automation templates. Detailed reporting. CONS Limited integrations with third party tools. No CRM. Pricing
Plans start from just $9/month. Moosend also offers a 30-day free trial.
Omnisend Omnisend is the best omni-channel marketing automation platform for e-commerce stores. Set up web push, email, and SMS notifications automatically for your online store. Thanks to its selection of inexpensive plans and strong feature set, it’s ideal for SMBs and e-commerce stores. To increase sales and encourage greater customer spending, you can leverage the pre-built ecommerce automations and built-in product picker provided by Omnisend.
These automations are cool since their material is written in a way that makes it possible for you to use it for campaigns. Just a few tweaks to the branding, writing, and product suggestions will be necessary. Afterward, you can proceed. Numerous e-commerce tools, such as Shopify, WooCommerce, BigCommerce, and Wix, are integrated with it. The amount of capabilities that have been incorporated into Omnisend while maintaining a simple and user-friendly design is astonishing. A free plan is also available.
Key features Ecommerce autoresponders. Pros and Cons PROS Great email builder. Ecommerce focused. Good range of integrations. UI is well thought-out. CONS Requires you to connect an ecommerce platform. Pricing
There’s a limited free plan, and paid plans start from $16 to $59 permonth.
Sendinblue Sendinblue is a full-featured digital marketing platform. It has the essential tools (email marketing and automation) required for newsletters, in addition to a CRM, a landing page builder, and other capabilities. Sendinblue stands out for its sophisticated automation features. To develop really intricate autoresponders, you can run workflows concurrently and push contacts from one workflow to another.
The workflow builder has a slight learning curve, but once you get the hang of it, there isn’t much you can’t do. To regulate the flow, you can select various entrance points and add criteria and actions. Utilise “if” clauses to lead various email contacts down distinct routes dependent on behaviour. Sendinblue offers free autoresponder email templates that you can use if you prefer to keep things straightforward.
Key features Advanced workflow builder. Transactional emails SMS. Pros and Cons PROS All-in-one feature set. Supports SMS and transactional emails. Very advanced and powerful. Unlimited contacts. CONS Expensive for high-volume email sends. High learning curve. Pricing
Paid plans start from $25/month. There’s also a free plan.
SendPulse SendPulse is a multi-channel email marketing platform with autoresponder software built in. All of your autoresponder emails, such as transactional and abandoned card emails, feedback emails, registration emails, and even re-engagement emails, may be automated.
In addition to all of these features, SendPulse also offers a landing page builder and an online course creator. It can be used to deploy and manage chatbots as well. It’s a fantastic option for growing e-commerce companies searching for an email marketing solution with a broad feature set.
Key features Advanced email automation features. Drag-and-drop email editor. Pros and Cons PROS Broad feature set. All-in-one tool. Affordable. Pay as you go pricing available. CONS Complicated pricing structure. Pricing
Plans start from $6.40 to $10.75 per month and vary based on email subscribers. You can also opt to pay as you go.