In addition to the positioning of the company, the founder of perfect diary brand, as the core figure of the company, must also be clear about his own positioning. Thinking about what kind of entrepreneur he wants to be and how to lead and influence others is related to the development and growth of the company.
Secondly, the business philosophy of an enterprise is the key to corporate culture. Enterprises must have their own business philosophy, and only with the business philosophy can they have the goal and direction of action. The business philosophy is not only reflected in production and management, but also in humanities.
Then, the mission and vision of the enterprise are the expansion of the business philosophy, which is the direction and driving force for the enterprise to focus on development. The story of Perfect Diary brand - to develop a series of "easy-to-use, high-quality, well-designed" fashion makeup products, to provide fast fashion makeup products and beauty solutions for the new generation of young Chinese women, and to create a CHINA BEAUTY with international influence icon. Although short, it contains your own positioning, business philosophy and vision.
Finally, in order to better build corporate culture, Perfect Diary brand must formulate a system that can unite and cohere employees. In any case, the success of an enterprise is inseparable from the hard work and dedication of all employees. Only when the material and spiritual satisfaction of employees are considered, employees will go all out to contribute to the enterprise without complaint or regret.

Reduce over-marketing and avoid consumer resentment
Looking at all kinds of domestic brands, it is difficult to find a second brand that is better than Perfect Diary brand in terms of marketing. It can often play new tricks in marketing and attract a large number of fans. From Xiaohongshu, which uses viral marketing, to fan economy, combined with the O2O marketing model to open offline experience stores, to camouflaging insufficient inventory and needing to rush to stimulate consumers’ hunger marketing, great Perfect Diary brand has brought marketing to its fullest. Through various marketing strategies, I have deeply imprinted my brand into the hearts of many beauty lovers. Now we can properly reduce marketing, avoid numbness and resistance of consumers, and reduce cost input.
At the same time, when the marketing strategy is applied to a certain stage and people's sense of novelty is gradually lost, it is difficult to attract people's attention without more novel marketing methods.
Instead of constantly spending a lot of money on advertising and figuring out marketing strategies to attract new customers, retaining existing customers is the key. Modern marketing pursues customer orientation, pays attention to customers' feelings and evaluations of products and after-sales services, and considers the interests and values ​​of customers, which is both economical and practical. On the basis of retaining old customers, Perfect Diary brand can do proper marketing.
Excessive marketing not only brings resentment and resistance to consumers, but also reflects the lack of core competitiveness of enterprises. Acquiring long-term proactive core competencies in a highly competitive market

Focus on product quality and increase consumer viscosity
Whether a brand is good or bad ultimately depends on the product. No matter how well the marketing is done, no matter how many good words about the product, consumers will not feel good about using it, and the reputation will decline, and the brand will still not be able to last for a long time.
Since the emergence of the Internet celebrity economy, products and stores under the banner of "Internet celebrity" have appeared one after another. Initially, they can still attract a lot of traffic and get huge sales, but as more and more merchants join and imitate, people gradually lose their sense of freshness to the increasingly homogeneous "net celebrity" products or stores, so that they are too After a period of time, it was submerged in the ocean of the Internet. The reason why the international brands Chanel and Dior have survived for a hundred years is that they are all focused on creating high-quality products. Even if the prices are high, they are still sought after and loved by people. On the street, nail clippers that can be bought for a few dollars have been made by Ikaai into a product pursued by many successful people and become a symbol of power. The difference between them and the nail clippers on the street is that they have been Only focus on one product, because focus is precious.
As the saying goes, “gold always shines.” Products are gold, and marketing is only a means to attract consumers. Only by concentrating on research and development and providing high-quality products to consumers can Perfect Diary increase the stickiness of consumers.

Add public welfare projects to establish a good corporate image
Many enterprises have developed to a certain stage and will do public welfare planning and carry out public welfare activities. As long as they open WeChat wallet or Alipay, which is commonly used by people today, they can see public welfare projects. Relying on public welfare activities to communicate with customers, enterprises not only bring public welfare benefits to the society, but also make customers have a good impression of the company's products and services, thereby increasing brand awareness and establishing a good reputation among the general public. Although a company's public welfare activities cannot replace products and prices, when the two products or services have the same competitiveness, the company's public welfare performance will become the basis for consumers to choose. Perfect Diary can learn from Nongfu Spring's "One Penny" campaign. As long as consumers buy the same product, they will donate one penny to the society. It can reflect the social responsibility of the enterprise and give back to the society, which is conducive to establishing a good image of the enterprise