Placement of links in articles.
Paid articles, otherwise they can be called sponsored, are an easy way to get valuable links from the point of view of Internet marketing. After paying the fee, the publisher provides us with an advertising space where we publish a pre-prepared article, so that everything goes smoothly. You can often buy a package that combines writing an article, publishing and additional promotion, for example, in social networks. The published content can be advertising, "expert" or mixed. The biggest advantage of such a publication is the ability to optimize content in accordance with the goal of link building, as well as the freedom to choose anchors (keyword or keyword sentence).
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The link is in the finished article.
This is a very fast and relatively cheap way to get links, provided that we have the right place to place the link. This method is useful when we are only interested in getting a link and fast execution time. Unfortunately, there are disadvantages. It is difficult to find a thematically related article that will completely suit us. We won't always be able to pick up an anchor. We choose the target article ourselves. We analyze the keywords by which it is ranked, and choose those that best match the subject of the words that we want to position. However, before proceeding with any analysis, you should ask the publisher if such a solution is even possible.
Guest articles.
A free form of publishing high-quality articles. Such content should have exceptional content value and be of significant value to the reader. Usually an excellent article is written by an expert and has no advertising form. This should be a comprehensive discussion of the question asked or a guide. Careful analysis combined with SEO optimization will force the article, thanks to its power, to generate traffic, and this is what the publisher cares about in this case. We, in turn, get the opportunity to get valuable links, and our name or brand itself is presented in the light of an expert in this field. This form of publication is a classic example of a win—win strategy!
How do I get guest articles? Here are three proven ways:
Gestposting — with the help of Google operators, we are looking for sites offering the possibility of free publication. Examples of such operators: Inurl: "write for us", Inurl: "write for us", Inurl: "guest-post-guidelines", Inurl: "guest-post", "write for us", marketing blog, marketing blog "guest post", etc.
Mail exchange - this method is reserved for well-known brands. If we have one, we can contact other specialists with a proposal to exchange links on their websites. This is beneficial to both sides, so the exchange will not be difficult. Of course, provided that you work on a similar scale.
Networking is an activity as old as the Internet, and effective to this day. Establishing business acquaintances (not necessarily sales) supports realized marketing and pays off in the process of getting links. The larger the network of contacts on LinkedIn, the easier the link builder's work. Jokes are jokes, but building relationships on social networks should be approached very seriously, because these are places where the industry willingly shares information and it is easy to find potential contractors there.