Spanish and Korean Doramas
In the late 1990s, a wave of Korean-language ver doramas swept through Asia. These shows introduced audiences to the lives of ordinary people in their own countries, who were no longer seen as passive victims but as active agents. They also challenged viewers to think about how they would have acted in similar circumstances.
The success of these dramas led to a boom in production of Korean-language programs for other countries, including Spain and Mexico.
The Spanish subtitle industry has been growing rapidly since the mid-1990s, when it started out with only a few dozen titles per year. Today it produces around 100 titles per year, with most being subtitled into Spanish; some are also dubbed into Spanish or Catalan or Portuguese.